We recommend Owners keep their rents in line with market rates throughout the tenancy.
Keeping rents low may retain residents, but it can be very costly, over time.
Where Owners have particular concerns about a resident’s financial circumstances it may be sensible to forego or delay an increase until the resident is back on their feet. However if their finances do not look to improve then the Owner needs to decide how much rent they will forego in support of the resident.
We know some Owners can be concerned that any increase may cause their resident to give notice. In our experience there are only a few circumstances where this happens:
Residents are very good at letting us know if any of these situations apply, as they understand a rent review is a negotiation. Where they raise an issue, we conduct a more detailed review of the circumstances and have a discussion with Owners to agree next steps before continuing with negotiations.
There can also be an issue where the increase in rent is substantial, usually due to not increasing rents in earlier years. We recommend the target should always be the market rent, but Owners may decide to achieve that over two increases, rather than in one step.
The main other thing to be aware of is there can often be a peak of maintenance issues reported when rents are increased. Obviously if these are issues that Owners are obliged to address, then works may be needed. Where reported issues could be argued to be resident responsibilities, Owners may choose to make a judgement about whether to do the work, recognising the resident has a rent increase every month.
If residents object to us, we will liaise with Owners to agree the next steps for any negotiation. If we can’t reach an agreement with Residents, they have the right to appeal to the Rent Tribunal if they feel the rent is unreasonable. Currently the Rent Tribunal focusses on whether the rent matches the market rates. To support this they use evidence (e.g. for similar properties in the area a range of adverts, or details of actual tenancies) which we or the Owner must provide.
Happily this happens infrequently, but as we always ensure we carefully consider market rents when negotiating any review, we are well prepared for such a claim.
Very professional organisation that gives good service to both the tenants as well as the landlord. Highly recommended.
Roger Steel
Landlord
All staff at Maxine Lester Residential Lettings are trained to a high standard and I have always found Lisa Gadsby very efficien
Phil Green
Landlord
Every time we have contacted Maxine Lester everyone has been so helpful. We have always had any issues dealt with promptly and...
Jake Benstead
Tenant
Excellent service all round, keeping us informed regularly on our property, always contactable and willing to help with any query.
Paula Frame
Landlord
All telephone calls recorded for training and quality
© 2026 Maxine Lester. 12 Station Road, St Ives, Cambridgeshire, PE27 5BH
Powered by FL1 Digital & Social Angels